The initial positive responses, given by people who want to be liked and aim to please, become polite refusals as soon as real money is at stake. To get an accurate indicator of commercial viability, don’t ask people if they would buy — ask them to buy. The response to the second is the only one that matters. — Timothy Ferriss

The initial positive responses, given by people who want to be liked and aim to please, become polite refusals as soon as real money is at stake. To get an accurate indicator of commercial viability, don’t ask people if they would buy — ask them to buy. The response to the second is the only one that matters. — Timothy Ferriss