Once we’re part of a group, we’re all susceptible to peer pressure and social norms and any kind of other kinds of influence that can play a critical role in sweeping us up in the beginnings of an epidemic. — Malcolm Gladwell

Once we’re part of a group, we’re all susceptible to peer pressure and social norms and any kind of other kinds of influence that can play a critical role in sweeping us up in the beginnings of an epidemic. — Malcolm Gladwell